Identifying partners and positioning for a successful initiative launch across Africa


The Challenge

A global foundation sought to identify strong partners and evaluate potential markets as it prepared to launch a new initiative across Africa.

The ASG Approach

ASG conducted nuanced and discreet political due diligence on prospective partners, assessing options in Ghana, Nigeria, Rwanda, Senegal, South Africa, and Tanzania. We worked with our local networks across the continent to evaluate local government capacity and to increase our client's understanding of the broader political and economic environments of each prospective market. We then performed a feasibility analysis for the foundation’s initiative, including in-depth research on local dynamics and relevant stakeholders.


With ASG's help, our client was able to more efficiently and effectively allocate resources, designing tailored local programs that have been highly successful in multiple markets across the continent.