Mitigating the negative impact of impending legislation in Japan


The Challenge

A major consumer finance company sought to mitigate the negative impact of impending legislation on its business in Japan. Given the politically sensitive subject matter, a key challenge was attaining this objective without provoking backlash from Japanese politicians, regulators, media, or the general public.

The ASG Approach

We developed a carefully balanced, multi-faceted action plan designed to garner support for our client’s position and help drive critical policy reforms. Both objectives required consensus-building efforts aimed at key Japanese decision-makers and public influencers. We worked on the ground in Tokyo to execute a campaign that advocated our client’s position to the Japanese government at both senior and working levels. Core messaging targeted important political leaders and senior officials, and we engaged with other key stakeholders and influencers on an individual basis. Our client also leveraged U.S. government advocacy to reinforce its position in talks between relevant U.S. officials and Japanese financial authorities.

The Result

Despite intense political support for the new policy, our efforts substantially mitigated its negative impacts, and our nuanced approach to advocacy and outreach maintained our client’s respected reputation in the Japanese financial community.