Advocating for fair tax treatment in Mexico


The Challenge

A global consumer products company faced a new value-added tax regime that significantly favored products manufactured in Mexico over those imported from the U.S. Not only was the VAT system inconsistent with WTO and NAFTA commitments, but the government also sought to retrospectively impose back-taxes on previously imported products.

The ASG Approach

The immediate objective was to correct the unfair assessment of back taxes, while advocating for a fairer tax structure going forward. We set out to advocate for the elimination of the retroactive assessment and promote a level playing field for imported and domestic products consistent with Mexico’s treaty obligations. We engaged top economic advisors within the Mexican government who understood fair marketplace concerns, and suggested better alternatives based on the approaches taken in similar markets and in our client's product category. We also facilitated regular communications with influential decision-makers within the Mexican government, in order to deliver persuasive messages regarding the importance of a fair marketplace to international investment.

The Result

The Mexican government dropped the assessment of back taxes. Aspects of the inequitable tax regime remained, but the company was able to adapt its business model to succeed within the VAT regime. Advocacy efforts helped lay the groundwork for more equitable treatment in the future.