Assessing reputational and regulatory risks in China


The Challenge

ASG was hired by a major American company to understand and address reputational and regulatory risks, following a U.S. government investigation into the company’s operations in China.

The ASG Approach

During the course of the engagement, ASG provided strategic advice to the company’s in-country team and executives at headquarters on government affairs strategy in China. ASG also developed core messaging for the company, tailoring to the different Chinese interlocutors and their priorities. Additionally, ASG helped arrange for the company to meet with Chinese officials and other stakeholders, and accompanied the client to these meetings. ASG helped assess developments throughout the investigation and adjusted the company’s strategy accordingly to demonstrate its commitment to address any concerns the Chinese government may have. ASG also assisted the company in highlighting its aim to continue expanding its presence in China.

The Result

Following the implementation of these enhanced engagement activities with a broader set of stakeholders in China, the client was able to mitigate the negative impact of the U.S. investigation, improve its reputation among Chinese stakeholders and increase its business in China.