Attaining timely government approvals to bring products to market in Europe


The Challenge

A global life sciences firm sought advocacy and regulatory guidance in a European nation with a rapidly growing pharmaceutical sector. Unexpected regulations posed challenges to our client, including delayed approvals for new medications and increased difficulties bringing products to market.

The ASG Approach

ASG’s Europe team developed a strategy to strengthen relationships between our client and local industry stakeholders. We worked to position the company as an industry leader prepared and willing to make its voice heard on vital regulatory issues, both on its own and on behalf of the industry.

The Result

Our client received timely drug approvals, while securing pricing necessary to preserve economic viability for its product. The government also committed to significantly increasing budget allocation for certain classes of drugs in recognition of the health and cost efficiency benefits they offered. These outcomes, both benefiting our client, also brought value to the country through access to a range of new life-saving medicines for its citizens. Over time, ASG provided additional support to effectively address similar issues in other markets, including Brazil, China, Saudi Arabia, South Africa, and Venezuela. 

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