Lifting regulatory restrictions to expand market presence in China


The Challenge

A leading global technology company sought to expand its presence in the Chinese market through acquisition. After the company received approval for the deal, the Chinese government implemented restrictions that threatened to undermine the benefits of the acquisition.

The ASG Approach

Our China team formulated a strategy to raise our client’s profile across the Chinese government and build support and understanding for lifting the restrictions on the acquisition. We identified key stakeholders, crafted core messages, and designed a comprehensive engagement strategy to help the company successfully navigate China’s mandated anti-monopoly (AML) review and establish a long-term government relations presence. Throughout the process, ASG arranged high-level meetings for firm executives with senior Chinese government stakeholders to discuss specific issues around the AML investigation as well as showcase the firm’s partnerships with local companies and contributions to China’s development goals in the information technology sector.

The Result

ASG’s strategy helped the company lift the regulatory restrictions on its operations in China and build a set of effective and long-term relationships with key Chinese government officials and other stakeholders. As a result of these efforts, the company was able to significantly raise its profile, expand its business, and improve its reputation in China.